NFL x GUROBI x AWS

MEASUREABLE GOAL

Reach +100k B2B executives.

1 Hero Asset, 2 Micro Content

DELIVERABLES

+185k warm, targeted leads.

RESULT

STRATEGY

BRIEF

Optimization has huge benefits across industries for anyone looking to improve processes and make decisions. The problem is - it’s really hard to explain how it works without confusing potential clients to the point of losing interest.

CONCEPT

Rather than getting into complex mathematical details with potential customers - we identified the NFL and showed how they use optimization to improve scheduling. Even if you’re not a football fan, this is an easy to digest problem with clear results.

PRODUCTION

CAPTURE

Four filmmakers went to NFL HQ in NYC. We had 1.5 hours to set up AND film- but we worked efficiently and captured everything we needed.

ELEVATE

By working efficiently and creatively, we produced 1 Hero Asset and 10 pieces of Micro Content. Below are the results.

HERO ASSET

MICRO CONTENT

IMPACT

TARGET

C-Level executives at B2B companies.

ENGAGE

Reached +185k warm leads