OUR PROCESS
phase 1
DISCOVERY
The first step in our process is to learn everything we can about you. We even send over a brief deck ahead of the call with most of the questions you might have about us so that we can spend us much of the call focused on your brand’s unique strengths, challenges and goals
The FTL methodology to unlock the best version of your story is a hybrid model based on our team’s history at ESPN and Netflix - we pepper you with questions on our first call that are tried and true so that we have everything we need to be a strong position moving into our next step…
phase 2
CONCEPT
After our first call, our team takes several days to research, ideate and conceive a campaign proposal. This includes clear, measurable indicators of success for the campaign, market analysis, target audiences and outlines for hero assets and micro content.
We deliver you our Concept Paper and schedule a time to go through it after you’ve had time to go read it through. If everyone is onboard, we sign an agreement and move into our next step…
phase 3
PRE PRODUCTION
Let’s do this! At this point we’ve signed off on the campaign goals and deliverables and it is time for our team to start building a unique team of creatives based off of the scope of the campaign.
But this phase isn’t only about booking everything that’s needed - it’s about planning everything to maximize efficiency on filming days so we know exactly what we need so that when inspiration strikes on set as it always does - we know we have everything we need.
phase 4
PRODUCTION
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
POST PRODUCTION
phase 5
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
phase 6
REACH + ENGAGE
We use premium, platform-specific content to reach your target audience. But grabbing their attention is just the first step. What we do with their attention once we have it is what impacts your brand. Whether we’re driving traffic to a landing page, raising awareness, starting a conversation - we’ve guaranteed you the agreed upon metric that will define the success of the campaign. If we promised you a million views, we aren’t stopping until you’ve got them.