NFL x GUROBI x AWS

STRATEGY

GOAL

Reach

100K+

B2B Executives

RESULT

185K+

warm, targeted leads created

BRIEF

Optimization has huge benefits across industries for anyone looking to improve processes and make decisions. The problem is - it’s really hard to explain how it works without confusing potential clients to the point of losing interest.

CONCEPT

Rather than getting into complex mathematical details with potential customers - we identified the NFL and showed how they use optimization to improve scheduling. Even if you’re not a football fan, this is an easy to digest problem with clear results.

PRODUCTION

CAPTURE

Four filmmakers went to NFL HQ in NYC. We had 1.5 hours to set up AND film- but we worked efficiently and captured everything we needed.

ELEVATE

By working efficiently and creatively, we produced 1 Hero Asset and 10 pieces of Micro Content. Below are the results.

IMPACT

TARGET

C-Level executives at B2B companies. Talk about the targeting strategy and how the campaign was distributed, ie paid ads, organic reach etc etc

ENGAGE

Reached +185k warm leads. Expand on this by talking about how we tracked data and measured our success.